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Notes on marketing that works
Playbooks, teardowns and lessons from the work — no fluff.
Digital Marketing
,
Featured
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Strategy
Is SEO Still Relevant in 2026? Why It Still Matters and What to Do Next
If AI can answer a question before someone clicks, is SEO still relevant in 2026?
September 5, 2026
15 min read
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B2B & DTC
Copywriting
Digital Marketing
Paid Media
Strategy
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Digital Marketing
Email Deliverability in 2026: Why Good Copy Alone Won’t Get Your Emails Read
Learn what affects email deliverability, including Gmail rules, authentication, spam rates, unsubscribe requirements and email content.
September 3, 2026
10 min read
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Digital Marketing
,
Paid Media
Social Media Strategy for Modern Brands: A 2026 Playbook
Build a social media marketing strategy for 2026 with clear platform roles, video, AI guardrails, privacy-first data, and metrics tied
September 2, 2026
15 min read
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Digital Marketing
12 Effective Digital Marketing Strategies for Small Businesses
Learn digital marketing strategies for small businesses that attract customers, control costs, and turn website traffic into measurable leads and
August 30, 2026
13 min read
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Digital Marketing
,
Strategy
10 Marketing Assets Every Business Should Own Before Spending More on Ads
Before increasing ad spend, be sure your business owns these marketing assets to improve tracking, boost conversions, and reduce budget.
August 23, 2026
10 min read
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Copywriting
How to Optimize Website Content for Google AI Overviews and AI Mode
Learn how to optimize web content for Google AI Overviews and Mode using SEO, original content, and clear structure.
August 19, 2026
11 min read
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B2B & DTC
Shopify B2B for DTC Brands: How to Add a Wholesale Channel in 2026
See how DTC brands can use Shopify B2B to add wholesale sales, custom catalogs, volume pricing and business customer accounts.
August 19, 2026
11 min read
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