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Notes on marketing that works

Playbooks, teardowns and lessons from the work — no fluff.

Learn what affects email deliverability, including Gmail rules, authentication, spam rates, unsubscribe requirements and email content.
Build a social media marketing strategy for 2026 with clear platform roles, video, AI guardrails, privacy-first data, and metrics tied
Learn digital marketing strategies for small businesses that attract customers, control costs, and turn website traffic into measurable leads and
Before increasing ad spend, be sure your business owns these marketing assets to improve tracking, boost conversions, and reduce budget.
Learn how to optimize web content for Google AI Overviews and Mode using SEO, original content, and clear structure.
See how DTC brands can use Shopify B2B to add wholesale sales, custom catalogs, volume pricing and business customer accounts.